Art Day at Creative Matters
To avoid atë the firm implemented what has grown to become an ‘integral influence on the constant flow of creative design that emerges from the studio’ to quote Creative Matters. ‘Art Days’ allow the entire staff as a team, not just the designers, to immerse themselves in a technique or a subject matter in order to garner fresh and, as I came to discover, unexpected insight. By exploring various artistic techniques of photography, glassblowing, collage, and the like without a predestined use nor aesthetic, the firm is able to create a body of original artwork ‘from somewhere else’ some of which may be suited to an individual collection, others archived for potential use in future projects. The exploration of techniques foreign to some, familiar to others, fosters camaraderie and team building, while simultaneously fuelling the creativity of the firm. This is a brief look behind the creative curtain.